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LATEST ARTICLES

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Yelp reputation management: Why does Yelp filter my reviews?

March 18th, 2020|

Yelp reputation management: Why does Yelp filter my reviews? October 5, 2017 Online reviews of businesses goods and services took the powerful concept of word of mouth advertising and skyrocketed it into the twenty first century. The most commonly used consumer driven online review site, Yelp, allows consumers to share their thoughts and opinions on their experiences with the businesses they encounter in a publicly shared forum. Many small and niche business owners all over the nation are asking themselves very similar questions in relation to their online reviews, specifically when addressing Yelp. One of the most common questions is: "Why does Yelp filter my reviews?" Firstly, it is important to remember that there have been over 135 million reviews to date, so there is no person or people who are deciding what reviews will be filtered. Instead, Yelp uses a sophisticated software system with an algorithm to automatedly determine which reviews are filtered. Yelp's stance is that their filtering system and algorithm are in place to keep the review site organic with naturally occurring reviews from real people. However, a research collaboration from Harvard [...]

Yelp reputation management: Why does Yelp filter my reviews?

March 18th, 2020|

Yelp reputation management: Why does Yelp filter my reviews? October 5, 2017 Online reviews of businesses goods and services took the powerful concept of word of mouth advertising and skyrocketed it into the twenty first century. The most commonly used consumer driven online review site, Yelp, allows consumers to share their thoughts and opinions on their experiences with the businesses they encounter in a publicly shared forum. Many small and niche business owners all over the nation are asking themselves very similar questions in relation to their online reviews, specifically when addressing Yelp. One of the most common questions is: "Why does Yelp filter my reviews?" Firstly, it is important to remember that there have been over 135 million reviews to date, so there is no person or people who are deciding what reviews will be filtered. Instead, Yelp uses a sophisticated software system with an algorithm to automatedly determine which reviews are filtered. Yelp's stance is that their filtering system and algorithm are in place to keep the review site organic with naturally occurring reviews from real people. However, a research collaboration from Harvard [...]

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OFFICE LINE

1.800.555.6789

EMERGENCY

1.800.555.0000

WORKING HOURS

9:00am – 6:00pm